Alpine Buildings are a family-owned business based in Timaru, who have been supplying Aotearoa with a much-needed product for the last 30 years; the humble shed. But there are sheds, and then there’s Alpine.

When we met Alpine, they were seeking a voice that would acknowledge their rich heritage, while carrying them into the future. Essentially, Alpine already had the product and the service, but the brand identity needed to catch up to its own premium positioning. We learnt through our immersion process that Alpine was already seen as a market leader in this space; both for quality of product and materials, and impeccable service.

People often talk about a ‘Forever Home’, so through our strategy work, we wanted Alpine to own the space of ‘Forever Shed’. This spoke to the quality of their products — built to last — for generations. We took inspiration from outside of the category, introducing a fitting ‘ruggedly refined’ premium aesthetic. We leveraged Forever Shed to create a strong visual identity that will stand the test of time; with visual cues that emphasise Alpine’s rich history, and a contemporary look and feel that will carry them into the future. The why for Alpine? To create buildings that endure, and legacies to be proud of.