We evolved their brand and packaging design into a modern simple and consistent brand architecture.

We started with a logo update, pairing a more modern sans serif font with a powerfully simple statement to anchor the brand to its history: Since 1904. This balance of modernity and trust was then rolled out across the entire packaging system.

An important change was to new, more sustainable packaging that moved the Healtheries brand away from the sterile, clinical aesthetic to something softer and more natural. We also streamlined their label and simplified the brand hierarchy to make it more cohesive and clear on the store shelf.

We produced a fresh, modern brand for Healtheries that holds true to its heritage and the trusted place it has in healthy Kiwi lives, every single day, while improving their on-shelf impact.