The purpose for our collaboration with our client — B&F Papers — on this project was to introduce a new paper range, IQ COLOR, to a discerning NZ audience of print suppliers, designers, and creatives. We approached this task by setting up a clear vision for the end-product; a tool to inspire and delight paper enthusiasts everywhere. ‘Chromatic Vision’ was our driving concept for the design of this promotional booklet. Specifically, chromatic vision refers to the ability for the brain to recognise colours in a spectrum.

What doesn’t meet the eye, is the craft behind the scenes. This project required many hours spent in collaboration with our printer, ensuring the paper stocks lined up perfectly, and the staircasing effect — incorporated into the design of the pages — didn’t compromise the structural integrity of the book.

It was also important to us as a studio that we were advocating for the use of FSC™ certified paper, equipping designers and printers with a tool that would allow them to make environmentally responsible choices. Truth be told, this paper is so environmentally friendly that you can technically eat it! (Made under the European Standard for Safety — EN 71-3).

This easy-to-use interactive promotional booklet has been well-received amongst design studios and printers alike, and it shows us that the paper works. IQ COLOR’s remarkable flexibility, coupled with its impressive environmental profile can help bring creative visions to life, while still keeping an eye on the planet.