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LETE offers activewear made from natural bamboo and is designed to feel like a second skin.

Dan and Paulina founded LETE in 2018 to create long-lasting change for both humans and nature. Dan and Paulina live on New Zealand’s east coast, up close and personal to the elements. Every day they see the negative impact humans have on the environment – from rubbish on the sand to a shrinking coastline. Their goal is to change that.

They believe our health and happiness are inherently tied to nature. As we care for the earth, we care for ourselves as well.

We set out to create a brand that embodies LETE’s values and tells the story of their sustainable approach to activewear and athleisure.

LETE’s clothing is made from sustainably sourced and produced bamboo fibre, creating the ultimate balance of form and function, performance and comfort. With such a unique story behind LETE’s clothing, this idea was channelled into the brand. We created a wordmark that resembles the look and feel of bamboo.

Furthermore, the negative space within the wordmark conveys energy, flow and connection. The colour pallet is earthy and natural, while still retaining a sophisticated and premium feel.

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LETE is now igniting environmental change across New Zealand by offering sustainable activewear that does more for you and the planet.

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