Founded by two chefs who love bringing people together with crafted handmade treats and creating new connections and memories, they wanted that love to come through in the brand identity.

We took our design cues from the traditional red, white and blue associated with France and French bakeries. The brand is proudly, boldly French, to reflect the authentic traditions behind the way Little French bake their delicious creations. But it also reinvents the familiar palette into something contemporary and fresh.

The direction for Little French is classic, with a twist. Expressive, warm and playful, it expresses the pure joy of food by letting the food do the talking. Hand drawn illustrations and copy bring a unique fusion of French and New Zealand flair, celebrating a philosophy built around love and joy.