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We think that the best hotels lure guests in with a good story. For Naumi Studio Hotel Wellington, we developed a background narrative around the mesmerising Naumi Lady, seafaring adventures and the literary world.


This story inspired our signage, artwork and wayfinding design decisions and compliments Material Creative’s stunning interior designs to create a distinct and unforgettable Naumi Hotel experience.

After an extensive renovation, this 116 room property has been transformed into a visual feast for the senses, enthralling guests with eclectic spaces inspired by the narrative.

Our signage and artwork designs features a mix of both heritage and modern executions that connect and hint to the narrative which naturally guide the guests through the space and compliments the eclectic interiors.

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