Identity, Packaging, Spatial
This paleo café caters to customers with a primal need for fresh, real food.
When Wilder + Hunt approached us for a new brand identity, our challenge was to create a clean and contemporary feel that was also practical for shelf, fridge and freezer environments.
The result incorporated a convenient black badge design with an arrow motif to represent foraging for food in times past.
This highly adaptable branding can easily evolve to suit Wilder + Hunt’s many varied products and environments.