Fuman TF 1 2

Touchy, feely, a sensory overload – this was the goal for B&F Paper’s new paper range with Arjowiggins.

The Rives range includes subtle felt marked finishes inspired by fashion and fabrics. B&F Papers house four ranges: Rives Laid, Rives Design, Rives Linear and Rives Tradition. The goal was to not only promote the Rives range, but to highlight Rives Laid – their newest stock from the Rives collection.

To do this, we created a publication containing 20 original artworks using the stock specifications as content for each. The spine is soft glued so that the pages can be pulled out and enjoyed as individual artworks, or as a complete set. The promotion showcases the beauty and intricacy of the paper textures and how they can be combined with innovative printing techniques to demonstrate the paper’s true versatility.

Touchy Feely positions the Rives range as the perfect stock for all of one’s luxury print needs. By playing with the senses, we were able to catch the viewer’s attention and encourage them to look a little bit closer and appreciate the beauty and tactility of the stock.

Additionally, it serves as a resource tool for printers and creative studios alike. Our intention was to create a piece that would be cherished and kept, as opposed to being discarded after it’s initial viewing. This has given the promotion longevity far beyond a short-lived promotional piece.

BF Fuman TF 2
Fuman TF 3 2
BF Fuman TF 4
BF Fuman TF 5
Fuman TF 28
Fuman TF 15
Fuman TF 30
Fuman TF 16
Fuman TF 7
Fuman TF 25
Fuman TF 24
Fuman TF 31
Fuman TF 29
Fuman TF 26
Fuman TF 23
Fuman TF 12
Fuman TF 21
Fuman TF 13
Fuman TF 19
Fuman TF 20
Fuman TF 18
Fuman TF 27
Fuman TF 17
Fuman TF 14
Fuman TF 22
Fuman TF 6
Fuman TF 8
Fuman TF 9
Fuman TF 10
Fuman TF 11 2