Trustpower Kaleidoscope high

Trustpower is one of New Zealand’s leading power, gas, broadband and phone companies.


Trustpower came to us looking to revamp the way in which they communicate their internal values. They recently refreshed their values and there was opportunity to raise awareness and engagement company wide.

Our objective was to introduce a look and feel to the refreshed internal values and communicate the transition to something new, while respecting the past. The goal was to not only reach staff across a wide range of business units, but to deliver a personalised values experience.

We used a kaleidoscope to tell Trustpower’s internal values story. The kaleidoscope represents Trustpower’s journey from old to new. It also communicates the value of different perspectives in the business.

Another crucial part of the design direction was creating a look and feel that resonated with everyone at Trustpower. We decided to use a collage aesthetic to communicate the merging of cultures, personalities and characteristics of Trustpower’s team.

To represent Trustpower’s transition from old to new values, we selected a mix of vintage and contemporary imagery.

To reintroduce Trustpower’s refreshed values, we created an app that allows the user to explore their values and what it means to them as an individual, and as a team. The user gets to journey through the kaleidoscope and choose images that resonate with them, based on each of Trustpower’s six values. At the end of the journey, the app generates a kaleidoscope image that is unique to them and can be used in common touch-points.

The internal values refresh has raised awareness and engagement with their values across all departments of Trustpower. The team at Trustpower have received an overwhelmingly positive response across the business. They now have a better understanding of their values – they are explored, discussed and applied throughout the entire company. The Trustpower team are united now, more than ever.

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The concept of the Kaleidoscope was introduced to help communicate the value of different perspectives in the business and also take the user on a journey of discovery around how they connected with the refreshed values.

To reintroduce these refreshed values to Trustpower, we worked with the team to develop an app experience to explore what the values mean to them as an individual and as a team. At the end of the journey, the app generates a kaleidoscope picture that is unique to them and can be used in common touch-points.

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This internal values refresh has helped to align individual values with company values, which creates purposeful passionate people, and they have received an overwhelmingly positive response from across the business. The team have a better understanding of the refreshed values – they are explored, discussed and lived within teams and with their business partners. As a result, the Trustpower team is united now, more than ever.



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