And Vera skincare’s hero ingredient is aloe vera, because of the plant’s multitude of benefits that include adding moisture to the skin, fighting acne, preventing dark spots, and slowing signs of aging.

We designed a brand for Vera to embodies that concept of truth, positioning their all natural, vegan, and sustainable skincare products through honest and transparent messaging and ingredients.

The identity system feels earthy, natural and sophisticated, making a hero of the illustrated aloe vera plant to call attention to its central role in each product’s formulation. The packaging is straightforward, easy to navigate, and elegant, striking a gentle balance between approachability and credibility.