With this project we wanted to dismantle typical health product stereotypes and inject a sense of fun, rebellion and energy into an otherwise cliche and predictable market.
Viva is an inclusive, vibrant brand that hinges on one main theme – guts. The brand is loud, unconventional and gutsy (excuse the pun) – distinguishing itself with its intestine inspired typography which is unexpectedly endearing. Caring for your gut looks as cool as it feels. Go with your gut, Drink Viva.
![Fuman Case Studies Viva V4 01](https://fuman-prod.imgix.net/Viva/Fuman_Case-Studies_Viva_V4-01.jpg?auto=format&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=1440)
![Fuman Case Studies Viva V4 02](https://fuman-prod.imgix.net/Viva/Fuman_Case-Studies_Viva_V4-02.jpg?auto=format&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=1440)
![Fuman Case Studies Viva V2 05](https://fuman-prod.imgix.net/Viva/Fuman_Case-Studies_Viva_V2-05.jpg?auto=format&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=1440)
![Fuman Case Studies Viva V4 04](https://fuman-prod.imgix.net/Viva/Fuman_Case-Studies_Viva_V4-04.jpg?auto=format&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=1440)
![Fuman Case Studies Viva V4 06](https://fuman-prod.imgix.net/Viva/Fuman_Case-Studies_Viva_V4-06.jpg?auto=format&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=1440)
![Fuman Case Studies Viva V2 07](https://fuman-prod.imgix.net/Viva/Fuman_Case-Studies_Viva_V2-07.jpg?auto=format&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=1440)