With this project we wanted to dismantle typical health product stereotypes and inject a sense of fun, rebellion and energy into an otherwise cliche and predictable market.
Viva is an inclusive, vibrant brand that hinges on one main theme – guts. The brand is loud, unconventional and gutsy (excuse the pun) – distinguishing itself with its intestine inspired typography which is unexpectedly endearing. Caring for your gut looks as cool as it feels. Go with your gut, Drink Viva.
