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Wilder + Hunt Brand Identity

Fuman Wilderand Hunt Brand ID 1

This paleo café caters to customers with a primal need for fresh, real food.


When Wilder + Hunt approached us for a new brand identity, our challenge was to create a clean and contemporary feel that was also practical for shelf, fridge and freezer environments.

The result incorporated a convenient black badge design with an arrow motif to represent foraging for food in times past.

This highly adaptable branding can easily evolve to suit Wilder + Hunt’s many varied products and environments.

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