Major Sprout

Identity, Packaging


The brainchild of the man behind Dear Jervois and Little King, Fuman were appointed to create a brand that was both clean and strong yet signified the best of service and excellence in hospitality. The end result reflects the structure and integrity the brand deserves whilst conveying a sense of growth and new beginnings. A rice paddy field subtley denotes the Korean influence found at Major Sprout.