Atomic Roadie

Identity, Packaging


With an unfiltered passion for premium coffee, Atomic Coffee takes great care sourcing, roasting and brewing its beans.

After 25 years in the business, Atomic hit the road over summer ‘17 to perk Kiwis up with giveaways, including free coffee, prize packs, t-shirts, caps, and a customised black surfboard.

Our goal was to infuse Atomic’s road-trip collateral with the company’s fun, vibrant personality.

We produced a range of illustrations to feature on takeaway cups, the Atomic Caravan, tees, badges and more – all to make it a memorable roadie.