Master Milkshakes

Identity, Packaging


The focus for Master Milkshakes was to create a look and feel that was reminiscent of New Zealand childhood- similar to the likes of Frosty Boy and The Longest Drink in Town. Fuman developed a hand-drawn character with a distinctly retro vibe and colour palette. Fun, refreshing and perfectly appealing to the Master Milkshake target audience, this design was selected as a finalist for the New Zealand Best Awards Packaging Design category in 2014.