From a theory of sound vibration creating pattern, came Fuman’s 2013 Vodafone New Zealand Music Awards artwork. Inspired by crop circles and the golden ratio, this concept centred around the idea of a universal language of communication. Each of the 24 categories showcased a unique pattern simplified into a series of icons that were animated into movement and rotation in collaboration with Waxeye production. A highly interpreted 3D visual of these became the backdrop for each interstitial, creating a finished collection that was both captivating and intriguing.
Clients: Janda Productions / Andy Dowding
Creative Director: Paul James (Waxeye)
Art Director: Jon Chapman-Smith (Fuman)
Sound: Sam Tozer & Rhys Bills-Strange